New visual touristic identity for the Saronic

The Municipality of Saronic Gulf presented its brand-new visual identity for the promotion of its tourist product.

The new identity of the Saronic is an harmonious sequence of five parallel colorful waves, symbolizing the five regions (Kalyvia Thorikou, Anavyssos, Palaia Fokaia, Saronida, Kouvaras), with colors of the palette of nature, sea, green, sky and land.

The sequence, timelessness and the need for positivity and energy are reflected throughout the visual. The verbal part is modern and creative, borrowing the color of the sea.

Creator of the visual identity is the graphic designer Mr. Aristotle Papathanasiou.

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